It's not all about the sound
You know the phenomenon, everytime you hear music playing in the
background you think about the clip associated to the
song. Many years ago, music was
just about sounds. Skilled people with beautiful, at times selfmade, instruments entertained other
Back then, music was a gift.
But with the introduction of MTV and various other
tv-broadcasters, clips are now a must for artists. If you don't
have an attractive, high-tech clip you know you'll fail on the
billboards. People associate these clips to the quality of the
music. If the clip they see is bad they'll stop listening to the
song and turn off the screen.
Sexy girls dancing with little clothes on, rappers acting tough,
..It's all been done before. Artists now look for computerized
video images, with special effects which match with the sound
they produced. It sweeps the watcher along for about 3 minutes,
enough time to hear the song and perhaps like it.
Music needs the images, but needless to say the images
definitely need the music. You could even say that music videos
are a modern version of opera. In an opera, you have music and
acting together as a package. It tells us a story, just like
most music videos do. As we all are curious at times, people
tend to like stories. Makers of music videos know this and try
to make a story with their music videos.
The story symbolizes the music: if a song sounds sad, the story
will not be a happy tale.
In the future, artists will have to keep on spending much time
in developing their attractive clips, perhaps even more time
than they dedicate to producing music.
So I'll give you a good tip: don't always see the music, hear